The name 'LOTTE' is derived from Charlotte, a heroine in the Sorrows of Young Werther by Johan Wolfgang Von Goethe, a literary giant from Germany. 'Your palate's sweetheart' is a slogan created by the Company, envisioning Charlotte, a character who stays in the memory for a long time and is deep in the hearts of many people around the world.
Lotte, the icon of 'Beloved woman', is not a passive character being loved for no reason. She is responsible, active, bright and open-minded. She loves her family and the world. She cares for the poor and the powerless. Her judgment is based on intellectual thought process. She has passion for hobbies and socialization. She is honest about her emotions. She dances beautifully and is ahead of her time.