With a strong belief in contributing to the nation and society through commerce, Lotte initially entered the food business when in founded Lotte Confectionary in 1967. From this business the group diversified into hotels and department stores, as well as retail and tourism industries. Lotte has since extended its reach into industries such as construction and petrochemicals. Lotte has made bold investments in the global marketplace in the 1990s, laying the groundwork for it to become a competitive global corporation. In the past decade, it has been able to grow into one of Korea’s largest conglomerates with its exports to more than 70 countries and establishing new ventures or acquiring businesses in Asia and Europe.